C-Lab (Samsung’s Creative Lab) is working on the IOFIT fitness and golf shoes. The shoes are designed for coaches and individuals who want to note their step count, duration and distance. Motion and pressure sensors measure force at multiple points. These combine to determine balance, weight shift, location of centre of gravity, ground contact force and more. The golf shoe comes with a support video for comparisons of the wearer’s golf swing, as well as coaching software. The software lets wearers see the summary of their swing form. These smart shoes are washable and have about seven to 10 days of battery life. The shoes connect via Bluetooth to either a smartphone or tablet. These shoes were given to beta testers in March 2016 and the Kickstarter (funding platform for creative projects) campaign for these shoes will begin in July 2016.