Fitbit Introduces the Alta HR fitness wristband

HSC Medical Centre becomes country’s first mobile health centre

Fitbit Introduces the Alta HR fitness wristband

Fitbit has introduced Fitbit Alta HR and new advances in sleep tracking, giving you actionable insights and guidance in the Fitbit app to make more informed decisions about your health and stay motivated to reach your wellness goals.

Fitbit Alta HR is the world’s slimmest wrist-based, continuous heart rate tracking device combining the benefits of PurePulse heart rate technology, automatic exercise recognition, sleep tracking, battery life of up to seven days and smart notifications in a slim, versatile design.

Sleep Stages utilises heart rate variability to estimate the amount of time you spend in light, deep and REM sleep, as well as time awake each night, to better understand your sleep quality. Sleep Insights uses the whole of your Fitbit data to provide personalised guidance on how to improve your sleep for better overall health.

Fitbit was able to bring PurePulse, the feature requested most by Fitbit Alta users, to Alta HR by developing a one-of-a-kind chip that reduced the size and number of components needed, achieving a 25% slimmer design than Fitbit Charge 2. The result is a device that offers all-day, continuous heart rate tracking.

In addition to the advanced health and fitness tracking experience PurePulse brings to Alta HR, popular features and notifications keep you connected and motivated to reach your goals, including all day, automatic tracking of your most important stats (heart rate, steps, distance, calorie burn, active minutes), powered by battery life of up to seven days.

Alta HR (RM730) is online at and in stores including EziBuy, Gizmart, Harvey Norman, Fotiken, Courts, Digital World, Gelant and other retailers. The special edition costs RM820. The classic fitness bands, RM130; luxe Leather bands, RM250; and luxe metal bracelet, RM420.

Sleep Stages and Sleep Insights will be available globally in Spring 2017. Sleep Stages will work with Alta HR, Blaze and Charge 2 devices via the Fitbit app on Android, iOS and Windows, and on in the online dashboard. Sleep Insights will be available with all Fitbit devices that track sleep via the Fitbit app.

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